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Renegades Write The Rules
<p><span>Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. </span></p>
<p><span>Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. </span></p>
<p><span>In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. <em>Reveals the winning strategies for using social media to achieve dramatic results</em> </span></p>
<p><span>Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity <em>Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization</em> </span></p>
<p><span> Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.</span></p>
Precio
24,00 €
Enseñanzas sobre la mente Única
<p style="text-align:justify;">El mensaje de Huang-po es de una simplicidad estremecedora: "Tu mente es Buda y entre tu mente y la de todos los seres vivientes no hay ninguna diferencia". Para acceder a ello sólo hay un camino: vivir la certeza de que no hay ninguna cosa, fenómeno o ser que pueda ser conocido o alcanzado, "armonía silenciosa" realizada por una mente que en su propia naturaleza nunca ha sido mente.</p>
<p style="text-align:justify;">La presente obra incluye la primera traducción directa del chino al español de las enseñanzas canónicas de Huang-Po , complementada con numerosas notas que sitúan al lector en el contexto doctrinal adecuado para captar su, en ocasiones, críptico contenido. La presente edición ha sido realizada por Aigo Castro, monje Zen y escrito-traductor especializado en temas budistas.</p>
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Precio
14,00 €